Toy Industries of Europe (TIE) announces finalists of 2021 Play for Change awards

Toy Industries of Europe (TIE), which celebrates its 30th anniversary this year, has just announced the finalists of the 2021 Play for Change Awards. Entries from Adventerra Games, BiOBUDDi, dantoy, The LEGO Group, Franckh-Kosmos Verlags, Mattel and Miniland have been selected as contenders for the top spots in this year’s second edition of the awards. Eight toys and one company initiative are set to be awarded for their excellence in making positive change in children’s lives.

“Despite the challenges of the last year, the number of entries grew by 50 per cent on the competition’s first year,” says TIE’s Director General, Catherine Van Reeth. “Once again, the quality of submissions was outstanding. It is inspiring to see so many companies going the extra mile to positively impact children’s lives, their futures and the planet. Deciding on the winners was no easy feat for the judges, who have once again done a stellar job.”

The finalists have been chosen by three juries made up of independent experts in the categories of sustainability, empowerment and future skills. A special commendation will also be awarded to celebrate some of the efforts toy companies made to help with the COVID-19 crisis.

The final results will be announced during a virtual ceremony next week on 6 October via Information about last year’s winners can be found at


About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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