One for the Christmas list? New edition of Britain’s Toy Car Wars hits the shelves

Anyone who loves toy cars (and that’s a lot of people) will appreciate a copy of Britain’s Toy Car Wars: The War of Wheels Between Dinky, Corgi & Matchbox making its way into their stocking this festive season.

The History Press is releasing a new, expanded edition of the popular illustrated hardback, written by award-winning writer and motoring aficionado Giles Chapman, which reveals the battle to dominate Britain’s toy-car industry in the 20thcentury.

For 50 years, Britain made the best toy cars in the world, expertly shrinking every kind of real-life vehicle and producing them in their countless, die-cast millions. Dinky Toys were the 1930s pioneers, then in the 1950s came the pocket-money Matchbox series, followed by Corgi Toys, bristling with ingenious features and movie stardust.

But who were the driving forces behind this phenomenon? And how did they keep putting the latest, most exciting cars into the palm of your hand year after year? This book promises to reveal the dramas and disasters that finally saw the tiny wheels come off the toy-car market…

Britain’s Toy Car Wars: The War of Wheels Between Dinky, Corgi & Matchbox is priced at £12.99

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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