JAKKS Pacific brings on board former Disney executive Lori MacPherson


JAKKS Pacific, the designer, manufacturer and marketer of toys and consumer goods whose popular brands include Creepy Crawlers, Eyeclops, Fly Wheel and Kitten Catfe, has appointed Lori MacPherson to its Board of Directors.

MacPherson served as Executive Vice President, Global Product Management for The Walt Disney Studios from 2010-2014, following her positions as Executive Vice President and General Manager of the global Walt Disney Studios Home Entertainment division, Senior Vice President and General Manager of Walt Disney Studios Home Entertainment North America, and a variety of senior Marketing and Product Management positions with The Walt Disney Company since 1991.

“I am thrilled that Lori MacPherson has joined our board of directors”, says Stephen Berman, CEO of JAKKS Pacific. “[She] brings to us over two decades of experience in entertainment and consumer products, which dovetails perfectly with our hands-on, customer-focused company. We expect to benefit from her insights into broad segments of the customer base for our wide array of products.”

Lori MacPherson commented, “I am very excited to join the Board of JAKKS Pacific, and look forward to working with my other board members and management in continuing to spearhead JAKKS’ growth by reaching out to all segments of the consumer market for JAKKS toys and games.”

With an HQ in Santa Monica, California, JAKKS Pacific’s products are sold throughout the world, and include Perfectly Cute, ReDo Skateboard Co, WeeeDo, Xtreme Power, Disguise, Maui, Moose Mountain, Kids Only!, a wide range of entertainment-inspired products featuring premier licensed properties, and C’est Moi, a New Generation of Clean Beauty. The company also has a philanthropic division, JAKKS Cares, which has so far donated more than $50 million in toys, school supplies and financial endowments to millions of underprivileged children around the world.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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