Britains makes £10,000 donation to Farms for City Children charity

Britains – Europe’s oldest specialist in agricultural toys and collectables – continues to celebrate its 100 year anniversary by giving back to the industry, this time to the tune of a £10,000 donation to the educational charity, Farms for City Children.

Founded in 1976, Farms for City Children offers school children aged eight to 13 the chance to experience life on a working farm. With locations across Devon, Pembrokeshire and Gloucestershire, children and their teachers have the opportunity to work on the farm and explore the local countryside.

The charity prioritises schools that score highly against particular criteria, which include the index of multiple deprivation and free school meal eligibility. The experience at Farms for City Children farms helps develop the children’s self-confidence, new friendships and experience completely new environments beyond their crowded city horizons.

Britains £10,000 donation will help fund 25 children, who are facing challenge in their lives and live in some of the most densely populated areas of the country, spend a week experiencing life on a working farm.

Following a difficult 18 months with many children required to home school, separated from their peers and stuck inside, the experience at Farms for City Children allows the school class to learn together outside of the classroom and away from technology with the activities led by knowledgeable and experienced former primary school teachers. 

Mary Wood, general manager UK and Ireland at TOMY, said: “We are incredibly proud of Britains’ 100 year history, and without the support of the incredible farming community we wouldn’t be where we are today – Europe’s oldest specialist in agricultural toys and collectibles.

“As we reach this major milestone, it was really important that we were able to give back and what better cause than the Farms for City Children charity. The work they do in helping children experiencing many challenges in built up environments, learn new skills, explore new landscapes and all while learning on a working farm is simply remarkable.

“We really hope this £10,000 donation helps a school class come together once again after what has been a challenging 18months for us all.”

 Lisa Long, Regional Corporate Fundraising Manager, said: “We are so incredibly grateful to the Britains team for this generous donation. Sadly our beneficiaries needs have intensified over the past 18 months due to the consequences of the pandemic and school closures.

“The pandemic has heavily impacted children as they have missed learning and development opportunities, the chance to make friends and experience real structure to their everyday lives ultimately affecting mental health and lack of engagement with education.

“We can’t thank Britains enough for this amazing donation and pleased we can help mark their centenary year with them.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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