Masha and the Bear, PAW Patrol and Mr Bean land on the Tonies platform

Masha and the Bear, PAW Patrol’s Marshall and Skye, and the ever-popular Mr Bean are to become the latest characters to join the extensive family of children’s audio stories and content on the Tonies platform.

In a series of new licensing partnerships with Spin Master Entertainment, Animaccord, and The Banijay Group, the new Tonies will be available on the kids’ audio system from September 8th and September 16th this year. They are the latest in Tonies’ ongoing growth plans for the market.

Pinky Laing, UK Partnerships at Tonies, said: “Tonies is committed to helping children ignite their imagination through the power and magic of storytelling. We are delighted to have released our new Tonies for the month of September. The iconic Mr Bean and newer favourites Paw Patrol and Masha and the Bear are sure to keep little ones entertained for hours on end.”

The Masha and the Bear and Mr Bean Tonies will be available to purchase from 8th September, and Paw Patrol’s Marshall and Skye will be available from 16th September.

PAW Patrol’s Marshall Tonie will boast a running time of 54 minutes as it welcomes kids aged three and upwards to Adventure Bay and the home of the six heroic pups, Marshall, Rubble, Chase, Rocky, Suma, and Skye. The Tonie will include stories Pups Find a Genie, Pups Save a Tightrope Walker, Pups Save a Goldrush, and Pups Save the PAW Patroller.

Meanwhile, PAW Patrol’s Skye Tonie will feature stories Pirate Pups to the Rescue and Pups save Puplantis across its 58 minute running time.

Britain’s beloved Mr Bean has transformed into a Tonie to bring around 36 minutes of catchy songs, including upbeat numbers and contagious earworms, while Masha and the Bear will allow children to follow the forest adventures of a curious little girl named Masha and her caring friend the retired circus bear. Masha and the Bear is a funny and entertaining story about friendship, based loosely on a Russian fairy tale.

The new Tonies will be available from selected toy retailers, bookshops and via the Tonies website www.tonies.com, RRP £14.99.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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