LEGO renews global costumes and dress up partnership with Disguise Inc.

LEGO has renewed its multi-year global partnership with the dress up and costumes specialist, Disguise.

Under the agreement renewal, Disguise will continue to design, market, manufacture, and distribute costumes and costume accessories for The LEGO Group across the world. It’s a continuation of a partnership between the pair that first kicked off in 2015.

The partnership helped Disguise launch its costume footprint around the world.

“The LEGO brand is a massive global brand that continues to lead and innovate in the toy world and has shown unprecedented growth, and we are pleased to continue our costume range with them, said Tara Hefter, president and GM of Disguise.

“We have enjoyed working with the LEGO team over the years through many innovative iterations and interpretations of classic minifigure characters, the LEGO brick, their hit series Ninjago and several of their lines that fall under the LEGO umbrella.,

“Disguise matches the level of quality and innovation that the LEGO brand maintains in all their products. This is proven out year after year in stores and online through the solid retail performance of this Disguise line. We are proud to continue the tradition for the years to come.”

Peter Søgaard, VP licensing and extended line at The LEGO Group, added: “We are thrilled to continue our partnership with Disguise to produce official LEGO costumes. Their products continue to delight children and adults alike – whether they become their favorite LEGO characters or show off their love for the LEGO brand – with their thoughtfully designed dress-up offering.”

Disguise’s costumes and accessories of LEGO inspired styles are available online, at major retailers and Halloween specialty stores across the world.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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