Neil Patrick Harris signs as magic ambassador for Moose Toy’s enchanting new launch the Magic Mixies Magic Cauldron

Looking to cast its spell over the imaginative play space this season, Moose Toys has lifted the lid on its Magic Mixies Magic Cauldron, an interactive toy that enables kids to mix their own potions to create an interactive magical Mixie pet.

The new launch is available for pre-sale online today and available online and at retail locations nationwide, wherever toys are sold beginning Oct 1.

The cauldron comes with a spell book and everything else needed to mix a potion to create an interactive Mixie pet. Kids add water and are prompted by the cauldron to add a variety of ingredients that foam, bubble and help create the Mixie, including sparkle for its eyes and a magic feather to give it wings.

After all the ingredients are mixed into the potion, tap and wave the magic wand, say the magic words, ‘Magicus Mixus’ and an enchanting mist will rise above the cauldron. When it clears, it will reveal a – completely dry – Mixie creature that makes sounds, lights up, and interacts with the wand to help create more spells.

After revealing the Mixie, kids can continue the magic by making their own potions and recreate the mist with additional modes of play.

What’s more, to celebrate the launch of the magical toy, and help parents bring magic back to playtime, Moose Toys is joining forces with the Emmy and Tony Award winning actor and New York Times bestselling author of “The Magic Misfits,” Neil Patrick Harris. He will act as the Cauldron’s official magic ambassador to unveil Magic Mixies at Family Experience Company CAMP’s Columbus Circle store at the end of this month.

Neil Patrick Harris said: “Magic has been a passion for me since I was a child. Magic sparks imagination and allows for endless creativity, and it’s been important to me that my kids experience magic in their lives.

“Childhood is such a magical time, and the short window where kids believe that real magic exists is fleeting. I love that the Magic Mixies Magic Cauldron encourages kids to believe just a little longer. It puts the power in kids’ hands and delivers an incredibly cool experience where kids are actually creating the magic.”

Paul Solomon, co-owner, Moose Toys, said: “Magic Mixies is the hottest toy of the year. There is nothing like it. We have created something truly magical that lets kids see, touch and create real magic. The excitement surrounding Magic Mixies has been phenomenal, it delivers the signature Moose Toys innovation and is sure to enchant kids around the world.”

Magic Mixies Magic Cauldron is priced at $69.99 and includes everything needed for the big reveal as well as extra mystical accessories to keep the magic going. The Magic Mixies Cauldron Magical Mist and Spells Refill Pack is $9.99. The refill pack creates two new spells and more than 20 misting moments, so kids can create magical mist again and again.

To learn more about Magic Mixies Magic Cauldron, visit magicmixies.com.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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