EPOCH making toys launches its virtual personalised Show Cloud showroom in sup

EPOCH making toys has underscored its commitment to its retail network once again, this time with the launch of its own virtual personalised Show Cloud showroom, an online showroom for the industry.

Show Cloud, the online show room for the toy industry, has helped retailers deal with various challenges presented by Covid-19 restrictions over the past 18 months. With all trade shows and face-to-face previews cancelled over the past year, it has been invaluable in demonstrating new lines to customers.

The platform hosts a variety of content to help retailers maximise online opportunities, including SKU imagery, video content, product information, POS imagery, planograms, and TVCs. The new launch sees content from all three of EPOCH making toys’ brands – Sylvanian Families, Aquabeads, and Super Mario Toys – included upon the platform.

Chris Jones, co-founder of Show Cloud, said: “We are delighted to be working with EPOCH – using Show Cloud helps to ensure that all of EPOCH’s customers have 24/7 access to all the latest brand information for EPOCH’s fantastic product range.

“EPOCH is the latest high profile signing for Show Cloud that now boasts over 7,800 toy and licensing industry professionals with user accounts in 103 countries.”

As more and more restrictions are being lifted and life is returning back to normal, EPOCH aims to support its high street and independent retailers by providing the maximum amount of assets possible.

With many families enjoying staycations this summer, retailers are gearing up for a strong Q4. Show Cloud ensures EPOCH’s retailers have full access to the latest product information, such as the Sylvanian Families Amusement Land range. It also allows them to prepare ahead of Christmas.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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