Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries.

The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the launch of a special Baby Born Birthday Activity Pack produced in collaboration with iChild, tipped to reach thousands of children over the Autumn term.

The pack will provide a wealth of special activity ideas and resourcers that support the Early Years Foundation Stage educational framework.

500 nurseries will be invited to claim their very own BABY born Magic Doll, helping to bring the activities and celebrations to life, spark imagination and encourage all kinds of development – from social skills surrounding friendships and sharing, to supporting their writing, counting and motor skills.

The educational pack includes five engaging and exciting activities, each designed to help little ones reach developmental milestones in areas such as physical development, vocabulary, expressive arts, mathematics and building relationships. Each activity is linked to BABY born’s birthday, with themes including planning a party, getting dressed for the party, party games, party friendships and saying thank you.

This latest collaboration with iChild follows two consecutive hit campaigns for BABY born. Previous campaigns saw 95 per cent of participating education providers recommend BABY born dolls to other educators, and 93 per cent recommend them to parents to help develop children’s life skills in the home. As a result of this BABY born has been awarded the iChild Recommends status for the next 12 months.

Campaigns in 2020 and 2019 received glowing feedback from educators who commented that they helped to develop the children’s imagination and build upon their friendships with peers, along with physical development skills. They also remarked that they proved a valuable asset for children with Special Educational Needs, boosting their confidence, enabling them to interact without needing to be verbal, and bringing out nurturing skills.

All activities are designed to have both child and adult led elements, with tasks that can be completed independently or with the assistance of a teacher. The activities include a variety of role play style tasks, class discussion points, creative drawing and making activities, all of which are in line with the EYFS framework making them suitable for use within the current curriculum.

The full range of activities from the BABY born Activity Pack is hosted on and available for all members, including educators and parents, to download and use at home and in the classroom. The campaign will be underpinned by a web takeover for the month of September, targeted emails to iChild’s 60,000 strong database of members, plus social media support.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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