One Animation expands its digital team with new hires from Hasbro and Amazon

The content creation and licensing studio, One Animation is expanding its digital team with two new hires in the form of the former Hasbro executive, Kelly Joeman, and Amazon’s Tuan Nguyen.

Joeman (pictured left) will take up the newly created role of senior manager, audience development, while Nguyen has been tapped as the firm’s E-Commerce Manager. Both will be based in One Animation’s Singapore office. Joeman will be supported by Glen Chittur, manager, audience development.

Commencing her role on September 1st, Joeman joins One Animation from eOne/Hasbro where she held the position of Channel Manager and contributed to the success of brands including Peppa Pig, PJ Masks, Transformers, and Play-Doh.

As Senior Manager, Audience Development she will be responsible for amplifying One Animation’s digital presence, as well as driving the success of the company’s YouTube network of 20 kids targeted channels across its key brands, such as Oddbods, Antiks, Insectibles and Rob the Robot.

In her former role, Joeman generated 15 billion total views and 40 million subscribers across the channels she managed. Joeman joined eOne/Hasbro from the YouTube agency Diagonal View where she built channels for clients across USA, France and Singapore, including One Animation’s Oddbods channel.

Joeman will report into Michele Schofield, SVP, Content Distribution.

Meanwhile, Nguyen (pictured right) is responsible for leading One Animation’s direct-to-consumer e-commerce business. He reports into One Animation’s VP of Digital and e-Commerce, Amir Biran. Nguyen brings almost a decade of experience working in the online sphere and a specialism in e-commerce, having most recently served Manager and EU Expansion Project Management at Amazon. Prior to Amazon, Nguyen was the Merchandising Manager at Lotte e-commerce

Sashim Parmanand, CEO at One Animation, said: “We’re committed to putting our fans at the centre of everything we do and an integral part is ensuring we’re delivering a robust digital presence, across both merchandise and content.

“We know that Tuan will play a pivotal role as we drive forward our e-commerce and omni-channel retail solutions, while Kelly’s expertise will be key as we build and capitalise on the success of Oddbods’ vast digital presence and our wider YouTube network.

“These new hires really add significant firepower to our digital team and we’re looking forward to working closely with Tuan and Kelly as we take our online offering to the next level.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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