Die-casting call | Hot Wheels calls on UK car enthusiasts to enter its Hot Wheels Legends event

Hot Wheels is calling on the UK’s population of car enthusiasts to submit their classic, modified, or race cars to its Hot Wheels Legends event, for the chance to see their pride and joy immortalised as a die cast model.

The team will select one lucky winner, deeming their car the ‘vehicle that best embodies Hot Wheels’ high standards of performance, authenticity, and “garage spirit”‘ to go head to head with winners from the US, Japan, Mexico, and Germany.

The global winner will be faithfully reproduced in 1:64 scale for children and collectors to purchase.

Originally launched in the US in 2018 to celebrate 50 years of the iconic cars that have brought pleasure to millions, the Hot Wheels Legends Tour now comes to the UK for only the second time. To enter, car enthusiasts must simply submit a video of their car at www.hotwheelsuklegendstour.co.uk before October 1st. A judging panel, which includes respected car designer Ian Callum CBE, will pick the car that best captures the Hot Wheels spirit.

The judging will be broadcast live on October 14th on Car Throttle’s YouTube channel.

“With so many passionate enthusiasts and talented car builders and restorers, the UK has a truly diverse car culture with a thriving modified and performance scene,” said Ted Wu, head of Hot Wheels Design, Mattel.

“We’ll be looking for the very best whether that’s a pre-war British hot rod, a ‘70s or ‘80s ‘restomod’, an extreme custom hot hatch build from the ‘90s or one of today’s bespoke hypercars, we want to see the finest cars the UK has to offer. And who knows? Your pride and joy could well become a small-scale legend.”

Founded in 1968, Hot Wheels was born when Mattel co-founder Elliot Handler challenged his design team to create a toy car that was cooler and performed better than anything else on the market. That ethos has continued today, ensuring Hot Wheels is the number one selling toy worldwide with 16 cars sold every second. Beyond the toy boxes and collector shelves, Hot Wheels continues to be a key influencer on car culture, inspiring full-scale designers, car builders and tuners.

“From an imposing stance, full of presence, vivid colours and an impression of speed, Hot Wheels captures a creative freedom that inspires the rebel spirit in a car designer,” said Ian Callum, design director of eponymous design and engineering business, CALLUM.

“Hot Wheels take me back to a misspent youth when I wondered why real cars couldn’t be this way. Well now I know they can and are. They inspire an excitement that we all need in our lives.”

The UK winner will be announced on 14 October 2021 and will go head-to-head with the other global finalists, with the overall winner’s wheels being released in the Hot Wheels’ 2022 range.

To learn more about the Hot Wheels Legends Tour in the UK visit www.hotwheelsuklegendstour.co.uk and follow #HotWheelsLegendsTour.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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