US News | Funko partners with Hallmark and Walmart to deliver a pop culture Christmas

Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season.

Hallmark has been a staple of the holiday product roll-out across the US since 1910. This year, it will join the pop culture explosion by partnering with Funko to deliver a 2021 ornament collection featuring Pop! versions of celebrated characters from TV, comic books, films, and more.

“The Funko team is always working on new and exciting product ideas to delight our fans. We’re excited for holiday shoppers to experience this upcoming season in Funko style with new décor that fits perfectly around your Christmas tree or on your mantel,” said Andrew Perlmutter, president at Funko.

“We’re excited to share this collection with our dedicated fanbase and reach new pop culture enthusiasts through an expanded holiday program for the most wonderful time of the year.”

Nicole Reid, vice president of ornaments and gifts at Hallmark, said: “For decades, Hallmark has designed and sold licensed ornaments and gifts for people like us who love a pop of culture in our homes and on our Christmas trees, whether that’s a favorite character from a comic book or even a nostalgic video game from our childhoods.

“Hallmark and Funko are excited to join forces and bring the Pop! versions of these popular licensed characters to add to fans’ trees this holiday season.”

Funko will also be debuting a range of Christmas and holiday season wrapping paper, all featuring pop culture icons in the Pop! styling. Available at Walmart this autumn, Funko’s debut line of wrapping paper will feature iconic TV shows, comic book characters, video games and more.

Funko’s holiday collection will also include advent calendars, games, mugs and more.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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