Asmodee Entertainment partners with Mango Éditions to launch series of gamebooks

Marking the latest in a week-long run of licensing announcements, Asmodee Entertainment has signed a new partnership with the France-based Mango Éditions for a new series of gamebooks – including Escape Games – based on its flagship properties Professor Noside from the Unlock! game series, and Werewolves of Millers Hollow. 

The new book series will be developed in partnership with EscapeGame.fr and will kick off with the publication of the first two titles in the second half of 2022.

Mélanie Vives, Rémi Prieur and Benjamin Bouwyn, authors of the upcoming titles, enthusiastically welcomed the signing of this new partnership.

“Asmodee’s games are must-haves,” they said in a statement. “We owe a great deal of our love for playing games to them. Being able to create new adventures around these strong brands was an opportunity we had to seize.

“We can’t wait to see the players immerse themselves in the adventures we’re going to create under Asmodee’s benevolent eye.”

Alexander Thieme, Asmodee Entertainment’s licensing manager for consumer products and publishing, added: “We here at Asmodee are delighted to begin our cooperation with the renowned escape gamebook specialists at Mango. With these upcoming books, fans of Unlock!, and the quirky and lovable Professor Noside, and Werewolves’ thrilling mysteries will be able to dive into new adventures anywhere – be it on a bus, a plane or on the sofa at home.”

Mango published their first Escape Game title in 2016, written by Benjamin Bouwyn, Rémi Prieur, and Mélanie Vives of the French-language website EscapeGame.fr. Since then, the three escape game enthusiasts have scoured more than 1,000 escape rooms around the world for research.

“Through our books, we want players to feel the same sensations as in a real escape room: urgency, playing around with objects, digging for clues and reflection,” the three authors explain.

For Mango Éditions, the signing of licensed partnerships has been a key focus in development of their range of gamebooks for several years.

In 2017, the company signed its first licensing agreement with Mediatoon, for the creation of gamebooks based on the universes of Lucky Luke and Blake & Mortimer, and, in 2021, a partnership was agreed with Histovery for the creation of books in virtual and augmented reality formats in association with prestigious French tourist attractions the Château de Chambord, the Pic du Midi and the Palais des Papes.

The authors have already sold more than 500,000 copies of their adventures around the world. In France, Mango Éditions are the market leader in the illustrated gamebook sector.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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