One Animation’s Oddbods lands exclusive retail partnership with Argos and Sainsbury’s

The award-winning content creation, distribution and licensing studio, One Animation has secured a new deal with the UK retailer, Argos for its popular CB-animated property, Oddbods. Under the partnership, and starting this month, an exclusive range of Oddbods plush, clothing, and dress-up will be launched at Argos and Sainsbury’s stores and online.

The phased Oddbods range will kick off with the launch of Pogo and Fuse plush from Posh Paws, quickly followed by the release of a range of kids’ pyjamas from Misirli, featuring all of the Oddbods characters. Pogo and Fuse dress up costumes from Rubies will land with both Argos and Sainsbury’s by October.

One Animation will support the partnership with a social media and influencer campaign.

Sashim Parmanand, CEO at One Animation, said: “This deal with Argos marks a significant milestone in our UK strategy for Oddbods, as we launch the brand into one of the leading retailers in the country and make Oddbods merchandise even more accessible for local fans.

“This is just the start of our exciting partnership with Argos, as customers will also be treated to additional online experiences and activations this October – watch this space.”

Oddbods is a three-time Emmy Award-nominated, non dialogue comedy featuring seven unique Oddbod characters who, despite their differences, survive the perils of everyday life and turn ordinary situations into unexpected, extraordinary and humorous events.

Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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