Obituary | Former national account controller at MV Sports, Stuart Crawford

It is with great sadness that ToyNews reports that the popular industry figure, Stuart Crawford passed away on Thursday, August 19th, aged 69, following a prolonged and debilitating illness.

Having worked for over 40 years in the toy industry, Stuart retired from his role at MV Sports in 2019 following 22 years of dedication to the company.

After training at Nestle, Stuart’s first role in toys was in 1976 with Burbank Toys, before he moved onto Acamas Toys in 1981, followed by Pikit Toys in 1987, PMS in 1992 and eventually M.V in 1997. Over the course of his time in the toy industry, Stuart worked with all the major and independent retailers both past and present, being a particular champion of the independent retail trade.

He was perhaps best known for his role of National Account Controller at M.V Sports. Ever popular and widely respected, Stuart was always an honourable, trustworthy, ambassador for the company.

A note from the MV Sports team describes Stuart as a “larger than life character who wore his heart on his sleeve,” adding that “nobody had a bad word to say about Stuart.” He will be remembered by the team for his loyalty to both the wider toy industry and MV Sports, demonstrating unwavering support of his customers, agents, directors, and staff.

His contribution to the industry was recognised with a BTHA Golden Teddy Award in 2018.

“A family man through and through Stuart was always there for his children and grandchildren. He always thought of others before thinking of himself,” read a note issued by MV Sports.

There will be a private family funeral and cards should be sent to MV Sports & Leisure Limited. 35 Tameside Drive Birmingham B35 7AG. Donations to Barnados Children’s charity (link below).

“Our thoughts are with his wife Marie and family. He will be very sadly missed.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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