Moose Toys has unveiled a new line of crafted soft dolls designed to inspire girls to ‘believe in themselves and follow their dreams’ under the brand name Dream Seekers. As part of the launch campaign, the toy maker has partnered with Rebel Girls to create four mini episodes of its flagship podcast to inspire young listeners to be confident in following their dreams.
Each Dream Seeker doll in the collection has her own unique dream to inspire young girls to follow their own, while arriving with ‘dreamy celestial packaging’ that includes a secret wish pocket for girls to write their dream on for their doll to keep safe.
The new partnership between Moose Toys and Rebel Girls will kick off this autumn across the Rebel Girls podcast feed. The four mini episodes have each been designed to align with the Dream Seekers dolls, and are billed as ‘snackable versions of the Rebel Girls flagship podcast.
The mini episodes will feature new stories of Amanda Gorman, Bindi Irwin, Judith Jamison, and Nandi Bushell. The podcasts will be narrated by Jacqueline Green, the principal dancer with the Alvin Ailey American Dance Theater.
Rebel Girls will also include digital activities created to accompany each mini episode, while Moose Toys’ Dream Seekers advertorial content will appear in the Rebel Girls regular podcast episodes.
“We saw such a natural connection with Rebel Girls and our Dream Seekers dolls,” said Alex Ries, senior vice president and head of UK marketing, Moose Toys.
“We are thrilled to be partnering with them to bring our shared message of inspiring girls to follow and achieve their dreams. When kids listen to these Rebel Girls podcasts showcasing the stories of incredible women, we hope they are encouraged to dream big. Our Dream Seekers dolls are the perfect companion for sharing those dreams and keeping them close.”
Each doll comes bearing a distinctive dream mark on their wrists, representing their personality and the dream she seeks. Bella believes animals should be treated with love and kindness, Luna believes confidence is key, Hope is full of positivity and happiness, and Stella expresses herself through light and colour, inspires others through kindness and bravery, and comes with extras like a printed bracelet, removable rainbow gown, and more.
Each 14-inch soft doll has expressive faces and long hair with unique ribbons to match their personality. The dolls come with a hair comb and clips, a removable hair ribbon and removable skirts that kids can mix and match to reflect their own style and personality.
“Moose Toys and its Dream Seekers dolls embody the spirit of the Rebel Girls mission to help raise the most confident and inspired global generation of girls. The mini-episodes created through this partnership are authentic and inspiring stories of kindness, positivity, bravery and confidence,” said Rebel Girls’ chief marketing officer, Soo Koo.