US retail giant Target ramps up Disney partnership and launches its Top Toys list for 2021

The US retail giant, Target is expanding on its Disney partnership with plans to roll out Disney Store shop-in-shops across 160 of its own locations across the US in time for this year’s holiday season.

The ongoing pairing continues to be a hit among US shoppers, who this year will find top toy lines from popular Disney franchises, including Star Wars and Raya and the Last Dragon, as the retailer plans to expand to more than 160 Disney Store within Target locations across the US by the end of the year.

The partnership will also expand on its online offering as Target grows its dedicated online Disney experience for fans looking for toy and games based on its best selling and best loved properties.

“Target continues to be a top toy destination for all families, and we’re pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages,” said Nik Nayar, SVP of hardlines, Target.

“We’re seeing more guests shop for toys at Target than ever before, and whether it’s Bullseye’s Top Toys or finding joy with one of the 1,300 plus exclusive toys and games, guests are choosing Target for our inspiring, easy and affordable gift-giving experience.”

The US retailer is now ramping up its toy activity on the approach to the crucial holiday shopping season with the return of its Bullseye’s Top Toys list which, this year, covers a number of categories spanning ‘New Stories’, ‘Imagination’, and ‘Fun Family Moments.’

Gift givers will find top brands like LEGO and L.O.L. Surprise! alongside a range of new additions that will spark creativity. This includes Target’s guest-favorite, exclusive 70-piece toy collection with FAO Schwarz, of which 85  of items are new this year, popular characters like PAW Patrol and Barbie, and the Zoe Doll by Black-owned business Healthy Roots (which inspires girls to love their curls through hair play).

Bullseye’s Top Toys of 2021 Include:

Inspire New Stories

  • Healthy Roots Zoe Doll
  • Baby Alive Lulu Achoo Dolls
  • Disney Raya and the Last Dragon Land of Kumandra Set – EXCLUSIVE
  • B. Play Ice Cream Truck – EXCLUSIVE
  • Animal Planet Deep Sea Shark Rescue Submarine Set – EXCLUSIVE
  • Kinetic Sand Sandyland Folding Sandbox – EXCLUSIVE
  • OSMO Little Genius Starter Kit – EXCLUSIVE
  • LEGO Creator Botanical Collection Bird of Paradise – EXCLUSIVE
  • LEGO Friends Heartlake City School
  • Gravitrax Speed Marble Run – EXCLUSIVE
  • Peek-a-Roo
  • Orbeez Soothing Spa

Inspire Imagination

  • L.O.L. Surprise! Family Pack 24K DJ and Neon – EXCLUSIVE
  • L.O.L. Surprise! OMG Movie Magic Studio
  • Na! Na! Na! Surprise 3-in-1 Backpack Bedroom Jennel Jaguar and Sarah Snuggles
  • Barbie Dreamhouse
  • Rainbow High Rockstars Lyric Lucas, Vanessa NovaCarmen Major – EXCLUSIVE
  • Love, Diana Magical Musical Castle
  • Ryan’s World Lost City Adventure Chest – EXCLUSIVE
  • Jurassic World Legacy Collection – Tyrannosaurus Rex Escape Pack – EXCLUSIVE
  • Star Wars Galactic Snackin’ Grogu
  • Batman All-Terrain Batmobile Remote Control Vehicle
  • Hot Wheels Monster Trucks T-Rex Volcano Arena Track Set
  • Monster Jam Remote Control Freestyle Force Grave Digger
  • Imaginext DC Super Friends Transforming Bat-Tech Batbot
  • Unicorn Purse Pets
  • Got2Glow Fairy Finder Pink Jar
  • Magic Mixies

Inspire Dreams and Creativity

  • FAO Schwarz Electric Guitar + Amp – EXCLUSIVE
  • LEGO Harry Potter Hogwarts Wizard’s Chess – EXCLUSIVE
  • LEGO Star Wars The Armorer’s Mandalorian Forge – EXCLUSIVE
  • Bluey & Jean Luc’s Caravan Adventures Playset – EXCLUSIVE
  • Melissa & Doug Let’s Explore Park Ranger Cabin and Boat – EXCLUSIVE
  • Our Generation Cozy Cabin
  • 5 Surprise Toy Mini Brands Toy Store
  • Lalaloopsy Sew Royal Princess Party: Suzette & Mimi La Sweet and Cosy & Teacup Hearts
  • PAW Patrol: The Movie Ultimate City Tower Playset

Inspire Active Play

  • Segway C20 Kids Electric Scooter – EXCLUSIVE
  • Jetson Sync All-Terrain Hoverboard Black – EXCLUSIVE
  • NERF Elite 2.0 Flipshots Flip-32 Blaster

Inspire Fun Family Moments

  • Monopoly: Target Edition – EXCLUSIVE
  • Chuckle & Roar Pop It! XL Tie Dye – EXCLUSIVE
  • Throw Throw Avocado – EXCLUSIVE
  • Crossed Signals
  • Beyblade Burst Surge Speedstorm Slayer Showdown Battle Set – EXCLUSIVE
  • Roblox Action Collection – Ninja Legends Deluxe Playset

Inspire Future Gamers

  • Nintendo Switch OLED
  • Nintendo Switch with Neon Blue and Neon Red Joy-Con
  • PlayStation 5 Console
  • Xbox Series S

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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