Rubies among latest herd of licensing partners for hit preschool series Dino Ranch

The dress up and costumes specialist, Rubies has been listed among a suite of new US, Canadian, and EMEA licensing partners for the break out hit preschool series, Dino Ranch.

Having launched in January, the popular preschool series has proved to be a hit with both audiences and licensees, with multiple deals already lassoed by brand Boat Rocker across key consumer categories in a number of international territories.

A swathe of new deals reaching across the US, Canada, and the EMEA region now expand the Dino Ranch licensing programme into toddler bedding, hoisery, holiday ornaments, dress up and compilation magazines, with more categories destined to follow in the coming months.

Under its new partnership with the Toronto-based Boat Rocker studio, Rubies is enabling kids to become their favourite Dino Ranch character with costumes and dress up accessories. The team will manufacture and distribute across multiple territories, including the UK and Ireland, France, Iberia, Italy, Benelux, Nordics, CEE, Australia, and New Zealand.

Meanwhile, Kennedy Publishing – recognised as the UK’s third-largest and fastest growing children’s magazine publisher, will be producing special Dino Ranch compilations featuring stickers, gifts, puzzles and colouring.

Young fans in the US and Canada can snuggle up with their heroes in a Dino Ranch themed bedroom with toddler bedding from Baby Boom Consumer Products, while High Point Design will be producing colorful socks, hosiery and Fuzzy Babba slipper socks.

Holiday festivities will have a distinctive Dino twist with ornaments from third-generation family firm Kurt S. Adler, Inc, the leading importer, and distributor of holiday decorations for 75 years for the US and Canada.

Kate Schlomann, EVP brand management and content marketing, Boat Rocker Studios, said: “Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the number one preschool show.

“The Dino Ranch YouTube channel has engaged fans with a staggering 23M views in seven months. We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike. Jazwares launched an early drop of the Blitz dino plush on Amazon.com in the US and units completely sold out organically in less than two weeks.

“We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high.”

These new licensees follow a slate of recently announced deals for publishing, apparel, swimwear, sleepwear, home décor, timepieces, dress up and costume characters in the US and Canada, which begin rollout from early 2022. Global master toy partner Jazwares will launch its own Dino sized toy range this autumn.

Dino Ranch is also available on Disney+ in the UK, Australia, and the US and the first 26 episodes are available to own on Apple iTunes (U.S.).

Created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker Studios manage the global franchise development including content distribution and consumer products.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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