UKMums.TV’s coveted Mums Choice Awards now open for 2021 entry

Returning for its seventh consecutive year and designed to offer consumers insight into some of the best products on the market, the Mums Choice Awards 2021 are now open for entry.

Organised and published by the online parenting website, UKMums.TV, the Mums Choice Awards have become a widely recognised and highly coveted accolade within the family, children’s and toy sector.

The awards programme, which is now in its seventh consecutive year, has been designed to give consumers a clear insight into what products in the market are favoured by their peers. As in previous years, the Mums Choice Awards entrants will be judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team.

Achieving a Mums Choice Award offers entrants the opportunity to highlight products to a targeted consumer audience via the website and social platforms. All results will be published on the UKMums.TV website during the week commencing 22nd November 2021.

Award winners will be featured, with a click-to-buy link, on and each category will have its own dedicated page, for which UKMums.TV guarantees more than 125,000 daily page impressions for 30 days, from the results’ publication date.

Gold, Silver and Bronze winners will receive a bespoke Awards logo free of charge, with no licensing fees.

The Mums Choice Awards are split into five umbrella categories:

⦁ Best Toys
⦁ Best Children’s Entertainment
⦁ New Baby Must-Haves
⦁ Best Style Products
⦁ Best Food and Drink

Each section of the awards has numerous subcategories, offering ‘plenty of opportunities for entries and chances to gain an award.’

Corinna Davis, organiser of the Mums Choice Awards, said: “Engagement with UKMums.TV is at a high and we’re incredibly excited to offer our platform to celebrate the best products, services and brands for parents, guardians and their children.

“The Mums Choice Awards are widely recognised among consumers and the UKMums.TV seal of approval is trusted by parents, who have confidence in the peer-voting system. So, if you own or represent an amazing brand or product, help us to celebrate excellence and enter our Mums Choice Awards now.”

Entries for the awards must be received by Friday 1st October 2021.

For more information or to enter the Mums Choice Awards head to, or email

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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