The LEGO Group has expanded its Build & Talk series of tools designed to help families talk about online safety and privacy for children, with a new story-style adventure.
The move to bolster its online safety content follows recent research in which it was found that online one in six parents reported that their child had confided in them when something bad happened online. The Build & Talk series helps parents start meaningful conversations around these important topics.
In the new story-style adventure,
Kathrine Kirk Muff, VP of social responsibility at the LEGO Group, said: ”Children should be safe whether they play online or offline and we know that is a key concern for parents. This is why we are committed to creating safe digital play experiences and to providing families with age-appropriate tools that enable them to talk about digital safety, privacy and wellbeing topics in a fun and memorable way.
“LEGO building provides a great medium for helping children learn about themselves and the world around them, and we believe the unique combination of storytelling and play in our new Build & Talk activity will help families
“We recognise the essential role that parents have in protecting the best interests of their child so want to support them in helping their children become responsible digital citizens with this fun, playful activity.”
The new online privacy and sharing Build & Talk activity pack has been developed in line with a digital competency framework
Each pack encourages parents and children to build characters from LEGO bricks they have at home and use play and conversation prompts to talk about important digital safety topics such as cyberbullying and managing screen time.
The new activity pack can be downloaded free of charge along with the other Build &Talk activities at LEGO.com/buildandtalk.