Disney to launch new global event World Princess Week with LEGO, Hasbro and JAKKS on board

Disney is readying for the launch of its first World Princess Week, a global event that will celebrate the courage and kindness of its Disney Princess heroes to inspire fans around the world to adopt the same attributes in their daily lives.

The event – kicking off on August 23rd – will form part of the year long Ultimate Princess Celebration, offering fans a wealth of new products, digital content, a Disney Princess Hotline presented by shopDisney, as well as as offerings at Disney Parks and Resorts, a Disney Channel special, retail activations and more.

Kicking off the festivities, fans will be able to experience the launch of a new YouTube series called Courage and Kindness Club, as well as a week-long Disney Princess blitz on the Disney Parks Blog.

The series features Disney Princess and Frozen heroes showcasing simple ways for young fans to show kindness and be more courageous in their daily lives. Families and fans can tune in throughout the week and join in the conversation and share their own acts of kindness by using #UltimatePrincessCelebration and #HowDoYouPrincess.

“More than ever, the world needs strong examples of courage and kindness – characteristics exemplified by Disney Princess heroes and Frozen queens,” said Stephanie Young, president, Disney Consumer Products, Games and Publishing.

“Through all of our products and experiences, we are beyond thrilled to bring this celebration to fans and families across the globe and, in the process, help inspire people the world over to have the courage to be kind.”

The celebration will be continued with the launch of a raft of new products during World Princess Week, from brands including Hasbro, JAKKS Pacific, LEGO, Funko, ColourPop Cosmetics, and more. The portfolio of products will be hitting retailers around the world.

On top of this, a new Disney Designer Collection Princess dolls from shopDisney.com will launch each month, with 12 designs, starting with Princess Jasmine in October. In addition, shopDisney.com and select Disney Parks will offer all-new product across categories including loungewear, roleplay, and more.

Meanwhile, the Ultimate Princess Celebration Hotline presented by shopDisney will also launch on August 23rd with new recorded messages from five Disney Princess characters who can be reached by contacting 1-877-70-DISNEY, and two Frozen queens, Anna and Elsa, who can be heard only by visiting shopDisney.com.

New titles launching from Disney Publishing Worldwide include a rom-com reimagining of Cinderella called “If the Shoe Fits,” 50 kid-friendly recipes in “The Disney Princess Cookbook,” and a holiday-inspired picture book called “12 Days of Princess.”

Finally, a hardcover deluxe storybook collection called “Tales of Courage and Kindness,” which features 14 original stories and artwork inspired by the iconic Disney Princess and Frozen characters, will be available for fans all over the world in early October.

Also in celebration of World Princess Week, Disney Channel will unveil an all-new music special, Disney Princess Remixed – An Ultimate Princess Celebration. The half-hour special will celebrate the empowering attributes of Disney princesses and Frozen queens through reimagined performances of their iconic songs.

The Grammy Award-winning recording artist Brandy will also debut her music video for ‘Starting Now,’ the anthem for The Walt Disney Company’s 15-month event, Ultimate Princess Celebration, which spotlights the courage and kindness that Disney heroes inspire in fans all around the world.

Disney Parks and Resorts around the world will also join in the celebration with all-new offerings, themed merchandise and special photo opportunities.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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