Mattel is marking its return to the live event sector with a series of firsts for its Hot Wheels Monster Trucks Live tour, including its first female driver and its first ever collaboration with the Big Foot brand, as the tour prepares to roll out across ten US locations this autumn.
Kicking off this September 18th at the Toyota Center in Ontario, Hot Wheels will be serving up a new and expanded line-up of monster trucks, as fans can experience the thrill of watching the Hot Wheels monster truck toys come to life in an immersive Hot Wheels experience.
Mattel has promised that, following its hiatus at the hands of the pandemic, the popular family entertainment tour ‘is going big’ in its return this year, with the debut of several new faces and three monster trucks, including the new 12-foot dinosaur design, Mega Wrex featuring 1800 horsepower.
Fans will also be introduced to Rebecca Schnell, the first woman to join the tour and driver of the new Midwest Madness, a first-ever collaboration between Hot Wheels and Bigfoot. Lastly, Race Ace will join as another new monster truck to the event series, feautring an iconic Hot Wheels flame design.
Returning show host Freddie Sheppard will team up alongside a new co-host, Marny Florence. Her addition will create an inclusive, powerful, and memorable experience for the whole family.
“Hot Wheels Monster Trucks Live continues to bring audiences the only opportunity to see real-life versions of the famous Hot Wheels monster trucks toys, including returning favorites Bone Shaker, Tiger Shark, V8 Bomber, and Demo Derby,” read a statement from the Mattel and Hot Wheels team.
“Event performances will also feature a special appearance from the car-eating, fire-breathing transforming robot MEGASAURUS, and the high-flyers of Hot Wheels Monster Trucks Live, Freestyle Motocross. Fans will experience exciting show action and fuel-injected playfulness with over-the-top smashing, crashing, and epic monster truck competitions and battles.”
Tickets are on sale now. Visit www.HotWheelsMonsterTrucksLive.com for more information and a full schedule.
The Hot Wheels Monster Trucks Live tour is a partnership between Mattel and Raycom-Legacy Content Company. Visit www.hotwheelsmonstertruckslive.com for more information.
“Mattel is pleased to bring back Hot Wheels live events in strict accordance with all local safety regulations and guidelines,” the team concluded in its press release.