“The desire for the buzz of an event is huge” | Spielwarenmesse counts down to its in-person return

Spielwarenmesse is feeling encouraged by responses to an industry-wide survey that found that over 75 per cent of respondents will be heading to the Nuremberg trade show when it makes its in-person return next year.

The team recently conducted a survey among previous visitors to the toy industry event with the view of learning more about the toy community’s views on attending Spielwarenmesse when it makes its return on February 2nd to 6th next year.

According to the team, the response was unusually high, with a total of 2,229 trade visitors from 89 countries participating in the survey. 

Its findings subsequently revealed that more than 75 per cent of those surveyed are planning to attend the next Spielwarenmesse, indicating that the toy industry is one keen to once again meet up in person.

“The results of the survey reflect the current mood in the toy industry,” said Christian Ulrich, spokesperson of the Executive Board at Spielwarenmesse eG.

“The desire to meet in person and experience the buzz of the real event is huge. We’re delighted about this trend.”

Spielwarenmesse found itself subject to cancellation at the start of this year owing to the uncertainty around travel and government restrictions on mass gathering and trade shows. In its wake, the team behind the trade show has been working on a hybrid solution to offer those unable to travel to its next show the ability to exhibit remotely, via its online platform and in-person alternative methods.

Back in July this year, Spielwarenmesse reported a high number of early bookings from exhibitors as the Nuremberg toy fair prepared to welcome visitors back to its in-person event next February.

New, and innovative special areas dedicated to specific themes and new presentation formats, such as the Area for Service Producers in Hall 3A, proved to be a particular allure for visitors, encouraging the organisers with a show of support for the European trade show.

The form reported last month that a total of 1,400 companies from 57 countries had booked to take a spot at next year’s show, leaving current exhibitor numbers ‘only marginally down’ on those recorded at the same point in the registration phase for Spielwarenmesse 2020.

Florian Hess, executive board member Fair Management, Spielwarenmesse eG, said: “The figures underline the extremely high standing enjoyed by the trade fair around the world. The high number of countries bears witness to the expo’s lasting international pull.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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