Licensing Expo Virtual’s On Demand Content goes live ahead of show’s launch next week

The on-demand content surrounding this year’s Licensing Expo Virtual has now gone live, with the show scheduled to take place only one week from now, when it will play host to some 3,000 confirmed digital meetings.

Slated to take place from August 24th to 26th and produced in partnership with the industry trade association, Licensing International, the latest exhibitors at the virtual event have also been confirmed, with the likes of Global Icons and Sportgear joining a line-up featuring ViacomCBS, Tokidoki, Crayola, Games Workshop, WWE, Activision, Warner Bros, and more.

Among the thousands of attending companies taking advantage of Licensing Expo Virtual’s rich content and networking offerings include Amazon, Bioworld Merchandising, Hot Topic, J&J, Microsoft, pocket.watch, PopSocket, Primark, Ross, rue21, Toys R Us, and Walmart.

Those interested in attending the virtual event can register here free of charge to schedule meetings with the world’s leading IP owners and sift through thousands of available IPs that are ripe for license.

“In addition to Licensing Expo Virtual’s endless networking opportunities, we are immensely proud to produce world-class education in partnership with Licensing International,” said Anna Knight, VP of Licensing.

“All on-demand sessions will be going live in the platform from Monday to give attendees the chance to enjoy some of the content ahead of the live event, understand the latest trends, and enjoy the Licensing U program in preparation.

“We are also thrilled to share the highly impressive lineup of live speakers that are a part of the all-new Retail ‘Ask Me Anything’ program, Digital Brand Roadshows, Live Keynotes, Licensing International Excellence Awards and new Sustainability Clinics – speakers, exhibitors and attendees alike are all eager to leverage the upcoming Expo as a platform to explore the many challenges we as an industry have faced over the past 18 months and provide expert-led direction on the new opportunities that have emerged as a result of adversity.”

Designed to serve the critical retail segment that fuels the $292.8 billion in sales of licensed merchandise, Licensing Expo Virtual launched a new ‘Ask Me Anything’ program to help retailers make the most of the opportunities that licensing can offer.

From creating unique product ranges to building a more substantial experience in-store, licensing can help retailers stand out amongst competitors. Key sessions include:

Retail – ‘Ask Me Anything’ live sessions

Ask a range of licensing experts ANYTHING about brand licensing & retail. All questions can be submitted anonymously and will be answered during live sessions at the event – registered attendees can add them to their diary from today.

Session one speakers include experts from Brand Liaison, ACI Licensing, pocket.watch, and License Global

Session two speakers include experts from Retail Monster, IT’SUGAR, and License Global

Retail sessions on demand (available to watch from today)

Licensing as a tool for growth and customer engagement in retail

This session, presented by Julia Redman, Buyer and Consultant at Buyers Eye, will cover what to consider when bringing licensing into retail and how a well-thought-through licensing strategy can enhance your engagement with the customer. As with any business strategy, if you are going to embark on including licensing in your plans, you must consider and pre-empt both the benefits and the possible pitfalls to ensure that you create a clear path to success. We will try and help you create that path.

The Experience Economy – from pause to fast-forward

As kids, parents, and families continuously change the way they work, learn, shop, and relax – it’s more important than ever to understand their attitudes, behaviors, and consumption patterns in real-time. In this session, Jonathan Watson, CPO at The Insights Family, highlights some popular properties, brands, and categories emerging as the world reopens. We’ll also be discussing the growing trend for the ‘Experience Economy.’ Our recent data shows that some of the most important values parents look to instill in their children is value experiences more than products. The session will explore how retailers can think of licensing from a more strategic approach, creating partnerships that provide more value and long-term retention.

Wayfair’s sustained growth powered by a customer-centric vision and focus on execution

In this session, Ankit Mangal, Director at Wayfair, will speak to Wayfair’s recent growth and how it will sustain itself in coming years due to its customer-centric vision that manifests in different facets of the organization and focus on flawless execution to continue to increase share in a highly fragmented market that’s everything home.

Complementing consumer trends that are turning toward sustainability, Licensing Expo Virtual rolled out all-new Sustainability Clinics, in partnership with Products of Change, providing attendees access to renowned experts who are eager to share advice on developing eco-friendly business practices

“The Sustainability Clinics are an important addition to this year’s event, as they offer attendees real-world advice on how to navigate this continuing trend,” remarked Knight. “According to a recent report by Nielsen, the U.S. sustainability market is projected to reach $150 billion by the end of the year – those are figures retailers, and IP owners need to pay attention to.”

See below for a snapshot of participants confirmed for the Sustainability Clinics: 

  • Andrea Green, Principle, Globally Green Consulting
  • Brenda Seto, Ambassador for Canada
  • June Kirkwood, Director, Nutmeg Licensing
  • Carrie Lomas, CEO, Brand Conscience
  • Leonora Aixas Otero, Ambassador for Spain

Sustainability clinics are now available to book – registered delegates can visit the Products of Change virtual book and book their meetings with the experts listed above.

To view the full 2021 Licensing Expo Virtual agenda, find out about the Keynotes, Licensing International Excellence Awards, License This! Finale, Digital Brand Roadshows, and more details on the above sessions, visit here

Educational offerings and meetings are available exclusively to Licensing Expo Virtual attendees;  register for free now to pre-book meetings and access this content at the event.

Press interested in attending the event can secure credentials here.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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