Dantoy launches Take Back toy recycling scheme in its latest sustainability push

The Danish toy maker, Dantoy has launched its latest initiative for improved sustainability measures within the toy space, partnering with Randers Municipality to launch its own toy take back scheme to reduce plastic waste heading to landfill.

Under the partnership, Dantoy will implement an initiative in which end of life plastic toys will be given a new lease of life, recycling the products into new products under the Dantoy Take Back label. The collaborative effort was marked with an inauguration at Randers Recycling Station in Denmark last week.

Billed as a natural step for Dantoy who has placed the onus on sustainability since its inception, the toy company will now develop a special line of toys under the scheme, all created out of the recycled plastic.

“We wanted to do a project where our worn products were not thrown in the bin, but were recycled and given new life,” said Mette Matthiasen, coordinator at Dantoy.

“The big question was how we collected the old products from the end consumer. This is where we came up with the idea for a collaboration with the recycling stations. When we contacted Randers municipality, they stood with open arms and would love to cooperate – so it has been very positive.”

The initiative, however, will call on a lot of sorting work to be carried out at the recycling stations, as Dantoy will only be able to recycle its own products – all of which as Swan-labelled. The company is therefore calling on the consumer to throw their used Dantoy toys in the recycling container to support the campaign.

“This is the first part of our fundraising strategy. In the autumn, we will launch another collaboration with the municipality when we start collecting toys from the various day care centres,” added Dantoy’s Matthiasen.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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