The dress up and costumes specialist, Rubies is preparing to debut a new marketing initiative this spooking season, detailing its new Fall in Love with Halloween campaign.
A special Halloween marketing drive, the campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ for its core audience, as well as content to be used by its trade customers in the build up to the big fright night.
The new campaign has been devised in recognition of the importance of Halloween for the Rubies business, who earmarks the October date as its ‘biggest event of the year by far.’ Now, as the world’s largest designer, manufacturer, and distributor of fancy dress costumes and accessories, Rubies is predicting that Halloween will be celebrated this year by consumers ‘like never before.’
“With parties, gatherings, trick-or-treating and so many other events planned to operate safely, Halloween is now seen as the first major occasion of 2021 to gather and celebrate with the ones you love (and give them a scare!),” read a statement from the firm.
Rubies is now set to unleash brand-new inspiring content across all of Rubies social channels, its official website and on a range of partnered retail sites.
The content will showcase a mixture of new generic costumes and accessories in addition to officially licensed characters such as horror icons Freddy and Jason. Rubies will be bringing a new take on a variety of global brands loved by audiences around the world.
The campaign kicked off in June with Rubies maintaining its market-leading reputation for content with an eerie and ambitious photo shoot, centered around a blood-curdling vaudeville theme, shot on location with models and circus performers, the size and scale of which is like nothing that’s ever happened at Rubies before.
Located underneath Bristol’s central train station, Temple Meads, the unique venue offered an original setting with quirky oddities to create exciting and creepy content. The team worked over two days with a wide range of industry professionals and variety of skilled circus performers.
The content will feature across social channels in a range of new media formats supported by online and print marketing collateral.
Fran Hales, head of content and marketing, said: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photo shoot, in particular, allowed us to put our own unique spin on what we do as a business, showcasing Rubies imaginative ideas when it comes to content generation.
“What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”
With Fall in Love with Halloween, Rubies hopes to be able to celebrate this occasion with fans of the brand and welcome new customers who are looking for original and creative solutions to promote Halloween.