Guy Rooney tapped for newly created Zapf Creation sales director role

The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise.

Reporting to UK managing director of MGA UK and Ireland, Neil Bandtock, Rooney will bring with him a wealth of experience garnered from four years with Character Group, as well as senior roles with IMC Toys, and retail management positions with Argos and Homebase.

Rooney takes up the new role this September.

Neil Bandtock, MD of MGA UK and Ireland, said: “We’re delighted to welcome Guy to the team. Zapf is home to a number of evergreen and hugely successful brands and the addition of Guy as Sales Director will elevate this success to the next level.

“Our UK and Ireland retailers will really benefit from this increased focus.”

Rooney added: “I’m thrilled to be joining the Zapf team and can’t wait to get started. I’m looking forward to having the opportunity of supporting our customers and increasing the sales of these well-loved brands.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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