Autumn Fair drives international presence with Remote Exhibiting and Shandong Pavilion

Autumn Fair has launched a first of its kind Remote Exhibiting package developed to provide a solution the international travel challenges that still impact upon many would be attendees and companies exhibiting at next month’s show.

The package enables leading international suppliers to showcase their product to Autumn Fair buyers when the in-person trade show makes its return to Birmingham’s NEC on September 5th to 8th, with an offer of stands built, set up and staffed on their behalf by UK staff.

September’s Autumn Fair will welcome the Shandong Pavilion, showcasing products from 30 suppliers from China’s Shandong Province. Shandong’s regional GDP totalled 7.3129 trillion yuan in 2020, ranking third in China, and reflecting the region’s importance as a manufacturing base in China.

The Shandong Pavilion at Autumn Fair will stage the largest collection of Chinese manufacturers offering a wide range of home, gift and fashion collections.

Stuart Thomas, head of global partnerships, Hyve Group plc, said: “We are delighted to be working with Shandong Province to showcase a brilliant range of high-quality manufacturers at Autumn Fair. For UK retailers looking to source from China, Remote Exhibiting ensures we continue to deliver this and enables our international community to carry on doing business at our UK shows. The package allows products to be showcased to buyers, with no travel from the exhibitors.”

According to the Hyve team, visitors to the Shandong Pavilion will be able to see, touch and experience products in person, while virtual sales meetings will allow buyers to speak directly to the suppliers.

Cao Guoping, director of European and American Affairs Division of Shandong Provincial Department of Commerce, has been committed to developing economic and trade cooperation between Shandong and European countries for many years.

He said: “Shandong features close economic and trade exchanges with the United Kingdom. The ‘Made in Shandong’ initiative strives to create products with lean materials, exquisite design, fine production, and meticulous service.

“A total of 30 consumer goods companies were invited to participate in this exhibition, involving household items like furniture, mirrors, carpets, straw and willow weaving, artificial flowers, and handkerchiefs, gifts such as greeting cards, chocolates, and fashion accessories, exquisite accessories of craft ornaments and glass handicrafts. We welcome British retailers to contact us and purchase Shandong-made products.”

Shandong Pavilion remote exhibitor Ms. Zhang Jing, Manager of Jinan Hualin International Trade Co. Ltd, added: “Our company has specialised in the production of furniture, wooden hangers, and various brushes since 2005. Our company obtained the FSC certificate in 2012 and passed the BSCI in 2020.

“Though unable to participate in person due to impact of COVID-19 epidemic, we will show our products to British buyers through remote display as part of the Shandong Pavilion organised by Department of Commerce of Shandong Province. We are eager to showcase high-quality products to British buyers and welcome more European buyers to contact us.”

Bao Shuangyan, Manager of Laizhou More Than Chocolate Co. Ltd, said: “As part of the Shandong Pavilion organised by Department of Commerce of Shandong Province, we hope to display our finest products to buyers and expand sales channels.

“We have cost-effective daily consumption products suitable for UK and European markets, and mid-end to high-end gift products developed for various festivals. We are confident in our products and welcome new buyers and partners from the UK and European markets.”

For further information on Remote Exhibiting visit https://www.autumnfair.com/remote-exhibiting-at-autumn-fair-2021, and to discover the Shandong Pavilion remote exhibitors and others from China with UK representatives take a look at https://tinyurl.com/ws7b2xn7

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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