Rubies strikes pan-European alliance with ZAG for new Miraculous: Tales of Ladybug & Cat Noir dress up

The global costumes giant, Rubies has forged a pan-European alliance with the independent animation studio, ZAG, to develop, manufacture, and distribute a dress up and accessories range for Miraculous: Tales of Ladybug and Cat Noir.

The latest in the pair’s partnership arrives ahead of the premiere of the $100m theatrical movie, Ladybug & Cat Noir: Awakening, slated for release this autumn and spring 2022.

The new agreement is a testament to the robust partnership between ZAG and Rubies, cultivated over five years, and resulting in the continued strength of Miraculous costumes sales across EMEA. Together, the two companies plan to bring further innovation to the character costumes for the hit TV show, supporting the sustained growth and viewership.

The renewed partnership will see more focus on dual marketing activations and content creation produced between the two brands to reach millions of fans.

Mike O’Connell, managing director of Rubies Masquerade Co., said: “It’s always a fantastic achievement for Rubies to extend any licensing agreements but with this one, we have taken our partnership with ZAG to a new level.

“We are proud that ZAG recognizes the strength of our brand and quality of our product as industry leading, and together, Rubies and ZAG Lab will design, produce, and distribute imaginative costumes and accessories as we can continue to inspire audiences of all ages with the same magic present in the popular TV series.”

JEremy Zag, founder and CEO, ZAG, added: “Rubies is an industry leader, bringing imagination and creativity to each and every product they produce. This new agreement is a natural extension to our existing partnership, with both Rubies and ZAG Lab working side by side to capture the magic of Miraculous in costumes and accessories so that our fans of all ages can dress up and bring Miraculous to life. We are extremely proud of this partnership.”

Season Four of Miraculous saw its world premiere on April 11 this year when it bowed on TF1 in France, before rolling our across the globe. Upon its debut, the premiere attracted a 47.7 per cent market share among kids aged four to ten, and a 25.9 per cent female audience share.

The series now airs in over 120 countries across the globe and is ranked number one in multiple territories, including France, Spain, UK, Italy, Turkey, Poland, Middle East, and more.

Meanwhile, in the digital realm, Miraculous attracts over 19.6 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total of 25 billion views, fans have collectively viewed more than 1.7bn hours of content.

Miraculous is available on TikTok, Facebook, Twitter, Instagram, and Tumblr – whose 12 official accounts feature dedicated accounts for the series’ main characters – boasting 6.6 million followers in total. Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 territories around the globe.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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