Little Tikes hits the right notes with music fans through My Real Jam launch

Little Tikes is striking a chord with young music lovers this season with the launch of its new musical range of toys, My Real Jam; a new line designed to combine the interactive features of musical and role play.

The line up features a whole host of musical instruments, including the My Real Jam DJ Table, Electric Guitar, Keyboard, Acoustic Guitar, and Drums. Each of the items in the range comes with packaging that doubles up as a case for the instrument, allowing little musicians to take their talent on the road.

Each toy also comes with four play modes; play with the band, free play, solo jam, and play any song which uses Bluetooth, so kids can play a song of their choice. Parents can also control when it’s time to pump up the music and rock out, or listen to mellow beats with the volume control feature on each of the toys in the range.

The My Real Jam DJ Table includes a realistic DJ table which has a working turntable and dials, as well as adjustable pitch and speed of their songs, while the My Real Jam Electric Guitar includes a realistically designed electric guitar and strap. Kids can rock out by tilting the guitar up to speed up the music, while the chance to mellow out a little is provided via the My Real Jam Acoustic Guitar.

The My Real Jam Keyboard enables kids to play along with the pre-loaded track or their favourite song through Bluetooth. The realisitic keyboard also comes with a microphone so they can record their voice and play it back whilst hitting the right notes on the keyboard.

Finally, the My Real Jam Drum Set comes with two drumsticks, realistic drum pads, hi-hat and cymbal.

The My Real Jam Big Bundle Gift Set comes with a My Real Jam Electric Guitar, My Real Jam Keyboard and My Real Jam Drum Set, meaning a trio of friends can get the band back together and have a blast rocking out.

Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re delighted to bring the My Real Jam range to the UK market. We are sure kids will have hours of endless fun imitating their favourite musicians and playing along with their favourite bands. Music is a great way for children to grow and get creative, and by providing these toys we aim to encourage children to express themselves and build their confidence.”

The launch is being supported through a heavyweight media, PR and social strategy throughout fall 2021 and beyond. The My Real Jam range hit shelves in August 2021 and is aimed at children aged three years and upwards.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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