Entries now open to ‘a bigger and better than ever’ Dad’s Choice Awards 2021

The Dad’s Choice Awards is making its return for the ninth year running, promising to deliver an awards programme ‘bigger and better than ever before,’ as it puts the latest toys, puzzles, games, and apps through their paces this year.

Entries are now open across all 20 categories for this year’s Dad’s Choice Awards, with a closing date of Friday, September 24th. The Dad’s Choice Awards is recognised as the only UK awards dedicated to dads and their children, with submitted products put to a judging panel of Super Dad Testers.

Now in its ninth year, the 2021 Awards will see product categories span the likes of Educational/STEM, Models, Fun Toys, Outdoor games, Travel Games, Ride On Vehicles and more, with each entry being tried and tested by the judging panel of passionate super testers.

Only those products that meet the critical standards of the Dad testers and their children will win a coveted award. Every entry will be matched to a Dad’s Choice tester with children of the right age. The samples sent out to the super testers are evaluated on their creativity, fun factor, value for money and whether they live up to the hype on the box.

Winning products will be promoted via a PR campaign which is included in the admin fee of the entry. Last year’s winners featured across Toy Trade press and National newspapers.

All entries can be made online at www.dadschoiceawards.co.uk

David Ross, founder of Dads Choice Awards, said: “Last year we were blown away but the incredible standard of entries. Our Dads Choice super testers were thrilled and couldn’t wait to get started. In an age where children spend hours online consuming content, we want to prove that it’s a range of toys, apps and vehicles that make our kids happy.

“We know there’s some fantastic choices this year and cannot wait to see the entries for 2021. Over the last nine years we’ve grown and top brands have supported our mission – Dads love playing with their kids.”

The Dad’s Choice Awards 2021 are open to any toy, game, puzzle, App, electronic device which meets the category criteria. Toys must be available to purchase in the UK and available for sale before December 31st 2021. It should be suitable for children aged 0 to 16 years.

Winners of the Dad’s Choice Awards 2021 will be announced on November 15th this year.

In each category there are three potential awards: Winner, Highly Commended and Commended. Successful winners will be able to include the logos in their marketing, box packaging and other promotional activities free of charge.

There’s a range of 20 categories to choose from and manufacturers can enter as many products as they like, providing they meet the criteria. A small fee is charged for each entry to cover administration costs.

The ninth Dad’s Choice Awards will be coordinated again by Adrenalin PR who has worked with numerous toy brands over the last ten years. Entries can be made online via the website www.dadschoiceawards.co.uk

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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