Casdon Toys eyes US market growth with new Americas Territory Manager, Laura Bull

Laura Bull, the former UK and Ireland sales manager at Magic Box has joined the expanding team at Casdon Toys in the newly created role of Americas Territory Manager.

Having previously held marketing manager positions at both Posh Paws and Schleich UK, Bull brings with her a wealth of toy industry experience, with which she will help Casdon strengthen its overseas operations and harness its growth in the American market.

Phil Cassidy, managing director at Casdon Toys, said: “We are delighted to welcome Laura in to the Casdon Family. This is an exciting step for Casdon as we continue to focus on our international growth, and we have no doubt that Laura’s experience within the industry will help us to achieve plans we have for the coming year.”

Commenting on her new role, Bull added: “I am thrilled to joining Casdon, a company so renowned and admired throughout the industry. I look forward to being part of the Casdon family and driving business growth in the American markets.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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