Warner Bros. and DC launch first Batman Bat-Tech Edition app with AR gaming and digital comics

Warner Bros Consumer Products and DC Comics have lifted the cowl on a new Batman mobile experience for young fans with the launch of the DC: Batman Bat-Tech Edition app – a free mobile app that immerses fans in a story that takes a deep dive into the technology of the caped crusader.

The new app encourages kids to join Batman’s crime-fighting team, the Knightwatch, and experience a first of its kind augmented reality immersion in the world of the Dark Knight himself, learning how to use his Bat Tech to fight crime and defend Gotham City from his evil adversaries.

COPPA compliant, free to use and available in 13 different languages, the new app experience is DC and Warner Bros Consumer Products’ latest leap into the digital space to bring young fans a fully interactive and immersive dive into the world of the DC Super Heroes.

The Joker, Mr Freeze, The Riddler, and other DC Super-Villains each make an appearance in the narrative-driven app game, while in addition to learning about Batman’s technology through the app’s AR storytelling features, kids can play mini games, transform photos with AR face filters and stickers, and read exclusive digital comics.

Fans will also be able to watch Batman Bat-Tech themed video content and gain access to the Batcomputer, the super-computer where Batman’s tech secrets are stored.

“Batman is one of our most important franchises, so bringing together the DC and Warner Bros. Consumer Products teams to develop this app featuring his fan-favorite gadgets and crime-fighting tech was a chance for us to give fans yet another way to engage with a favorite DC Super Hero,” said Pam Lifford, president, WarnerMedia Global Brands and Experiences.

“The app creates a truly unique experience that gives kids around the world a chance to immerse themselves in the DC Universe — there’s no other app like it available today.”

Kevin Morris, vice president, franchise management and marketing, Warner Bros. Consumer Products, added: “The Batman mobile app showcases Batman’s innovative technology, using augmented reality like never before, and gives kids a way to unlock the mystery behind Batman’s crime-fighting gadgets.

“Kids can now experience being a DC Super Hero alongside Batman, and while learning and playing they can also help save Gotham City.”

At launch, the DC: Batman Bat-Tech Edition app features Augmented Reality mission to complete as kids become members of Batman’s new Knightwatch team, Mini Games such as the Batman themed mobile driving game, the Batarang Practice campaign, or the Grapnel Launcher game, AR face filters featuring Batman, The Joker, Batgirl, and more, and Sticker packs that kids can use to decorate photos.

The app, meanwhile, will also house Batman Bat-Tech video content delivered through its connection to the popular DCKids’ YouTube channel. A new series titled Batman Science Lab will launch this autumn, exploring the real world application of Batman’s technology.

New missions, games, filters, sticker packs, and video content will be added and updated on a regular basis.

On top of all of this, the DC: Batman Bat-Tech Edition app will host an exclusive digital comic series – Batman – Knightwatch, through which kids can explore how the Knightwatch programme was created and follow along with Batman and his Super Hero team as they take on Gotham City’s Super-Villains.

Fans can download the DC: Batman Bat-Tech Edition today and help Batman save Gotham City.  Available for free on the App Store and the Google Play store, the app is playable on both tablets and smart phones. The app is available globally and is localized in 13 different languages.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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