Mattel plans to halve its greenhouse gas emissions and hit zero manufacturing waste by 2030

Mattel has detailed new plans to reduce its greenhouse gas emissions by 50 per cent and achieve zero manufacturing waste by 2030 in its 2020 Citizenship Report.

The report, published today, features updated Environmental, Social, and Governance strategy and goals, while underscoring the toy maker’s previously announced goal to achieve 100 per cent recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030.

The company’s strategy and goals are organised in three pillars, each represented the ESG areas where it believes it can have the greatest impact: Sustainable Design and Development, Responsible Sourcing and Production, and Thriving and Inclusive Communities.

“As a purpose-driven company, we take our role as a responsible corporate citizen very seriously,” said Ynon Kreiz, chairman and CEO, Mattel. “Our updated ESG strategy serves to build upon a solid foundation and leverages additional opportunities to manage our business more sustainably in a rapidly changing world.

“We are aiming to have a positive influence on the world around us while continuing to execute our transformation strategy and advance our purpose to empower the next generation to explore the wonder of childhood and reach their full potential.”

Under the Sustainable Design and Development pillar, Mattel’s strategy is to develop products and experiences that are better for the environment by integrating sustainable materials and principles of product stewardship and circular design.

The company continues to make progress in support of its goal to achieve 100 per cent recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. Last month, Mattel launched Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastics. Mattel also recently announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets, and packaging, with 100 per cent recycled, recyclable, or bio-based plastic materials by 2030, as well as Mattel Playback, a toy takeback program designed to recover and reuse materials from old Mattel toys for future Mattel products.

Under the Responsible Sourcing and Production pillar, Mattel’s strategy is to optimize its resource use in operations to reduce environmental effects and promote ethical sourcing practices and worker health and safety throughout its supply chain.

The company has updated its operating footprint goal to reduce absolute Scope 1 and Scope 2 Green House Gas emissions 50 per cent by 2030, versus Mattel’s 2019 baseline, in support of the Paris Agreement.

To achieve this goal, Mattel plans to use multiple levers, which may include reducing the amount of energy the company consumes through building and equipment upgrades, more automated controls, as well as purchasing electricity from renewable sources.

Mattel is also aiming to achieve zero manufacturing waste by 2030. To accomplish this goal, the company is conducting on-site waste audits of its owned and/or operated sites to determine the causes, sources, types, volumes, and costs of waste being generated, and is developing site-specific strategies with a focus on a waste-minimization hierarchy – reduce, reuse, and recycle.

Under the Thriving and Inclusive Communities pillar, Mattel’s strategy is to create positive social impact through purposeful play and by supporting diverse, equitable, and inclusive communities where we live, work, and play.

Notably, the company has taken steps in increasing the representation of women and ethnically diverse talent and recently achieved 100 per cent base pay equity for all employees globally.

“At Mattel, we aim to contribute to a more diverse, equitable, inclusive and sustainable future,” added Pamela Gill-Alabaster, head of global sustainability. “Our updated ESG strategy and goals, recent sustainable new product launches and toy takeback program are all part of a broader effort to manage our business more sustainably.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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