Hasbro has named its new vice president, global licensed consumer products for toys and games.
The global entertainment powerhouse has appointed Jess Richardson to lead a newly created global team that will work to ‘continue to mine the full Hasbro IP portfolio,’ with the aim of ‘accelerating Hasbro’s broad brand portfolio on a global scale.’
Richardson’s team will work across the toy, sporting goods, and game categories.
“The work that Jess has led on Tonka, Micro Machines, Lite Brite, Spirograph, Nerf Sports and Monopoly game expansion has been instrumental to our success this year,” said Casey Collins, senior vice president and general manager of global consumer products at Hasbro.
“I am confident that Jess will continue to build on this success in this new position as he leads the development and execution of strategic plans for the Toy & Games super categories business across all regions.”
Richardson will transition from his current position as senior director category licensing, North America, hardlines, into his new role in late August. A search for his successor is actively underway.