Jazwares continues its ambitious European growth strategy with key new hires

As part of the company’s ambitious and ongoing growth strategy for the European market, toy maker and licensing specialist, Jazwares, has appointed a new European Commercial Director and European Licensing Director.

After almost two decades at Argos and Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys & Nursery, Matt Stent joins Jazwares as its new European Commercial Director, reporting into Jonny Taylor, SVP Europe. Stent will be responsible for growing Jazwares’ business in Europe both through its regional offices and third-party distributors.

Meanwhile, Sam Bourne, the former Head of Licensing and Brand at Rubie’s Masquerade, brings a wealth of experience within licensed consumer goods to her new role as European Licensing Director. Reporting into Global VP of Licensing, Sam Ferguson, her role will focus on ensuring Jazwares delivers commercial value and results to global licensing partners, as the business continues to grow.

In addition to both of these appointments, Jazwares has expanded its UK team with a further ten hires to fill newly created positions across licensing, sales, marketing, operations, and business intelligence.

“We are thrilled to be adding such strong talent to our team, to match our growth both in the UK and across Europe,”  said Jonny Taylor, SVP Europe. “Exciting times ahead.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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