Funko has detailed the launch of Pop! with Purpose, a new philanthropic initiative that will see Funko donate proceeds from the sales of a special collection of Funko Pops! to charities close to the hearts of its employees, Funko fans and the wider community.
The programme will receive an official launch at the upcoming FunKon 2021 and will be followed up with the launch of an expansive product assortment developed in partnership with Make A Wish next year. The Pop! with Purpose initiative is an extension of the Funko Cares concept launched by the company back in 2018.
Each Pop! with Purpose figure sold under the new campaign will feature a sticker and box art indicating that Funko has made a charitable donation to the affiliated charity.
“Throughout Funko‘s history, community has been at the heart of all of our efforts,” said Andrew Perlmutter, president at Funko. “When fans decide to purchase and display a Pop! With Purpose, they are signifying their support for a cause that contributes to making the world a more kind and equitable place for all.”
Funko’s philanthropic efforts initially kicked into gear in 2018 when the pop culture specialist launched its Funko Cares campaign, partnering with a number of organisations across the US, and to whom it offered support through monetary and product donations.
The Pops! with Purpose initiative will now expand on these partnerships, as well as welcome new ones as it develops new means of support of them.
Inspired by its diverse employee and fan base alongside a culture of inclusivity, Funko recently partnered with the It Gets Better Project for the second year in a row to release its Pops! With Purpose Pride collection.
“Funko is a natural, value-aligned partner for the It Gets Better Project,” said It Gets Better Project executive director Brian Wenke.
“Through their queer interpretations of iconic characters known and loved by so many, Funko is sending a message to all LGBTQ+ young people that they are not alone – and that there is a broad, multi-faceted community here to support them. Funko’s unwavering commitment to sustaining our life-affirming resources, while fueling the joy of others, is an ideal combination with the capacity to positively impact young queer people everywhere.”
Launched in 2018, Funko Cares has now partnered with The Breast Cancer Research Foundation for two years running, with Funko donation funding over 1,500 hours of research.
“Even as breast cancer cases around the world are on the rise, we’ve never been closer to eradicating this life-threatening disease,” said BCRF CEO and president, Myra Biblowit. “By partnering with BCRF, Funko is supporting groundbreaking, lifesaving science. Together, we will bring the end of breast cancer into focus.”
On top of this, Funko recently learned about the impactful work young people are performing across the globe through Rivet, an organisation accelerating the youth revolution. Coming this autumn, Funko will introduce licensed products tied to real-life heroes: Andrea Bautista Gomez, Tony Weaver and Avalon Jade Theisen.
“Rivet was built on the belief that young people have the power to lead social change today, not someday. We partner with brands like Funko to fund and amplify the work of young people leading social change in their communities,” said Rivet CEO Eric Dawson. “And we could not dream of a better partnership to provide these young people with the visibility and reach they deserve.”