Selfridges lays on Summer of Fun campaign at London flagship toy department

Selfridges is hosting a ‘summer of fun’ within the toy department at its London flagship store, playing host to a line up of special character appearances, nature workshops, and piano lessons on the giant FAO Schwarz walk-on piano.

Families paying a visit to the fourth floor Toy Department this summer will be able to choose from a range of bookable and walk-in activities this August, while little ones will have the chance to meet Chase and Rubble from PAW Patrol, DC’s Batman, or Peppa Pig.

In line with Selfridges’ 2021 campaign, Good Nature, there will also be a Bee Boot Camp crafting session, in which children can build their own bee hotel.

The Summer of Fun initiative will be running until August 29th.

Among the bookable activities, kids will be able to learn to play some tune on the FAO Schwarz giant walk-on piano and reenact that famous scene from the popular ‘80s movie, Big. Walk-in activities will include Magic Tricks, Playmobil Playtime, Nerf Blasters, Build a Bear Workshop, and Science Experiments being showcased every day of the campaign.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

EPOCH making toys launches its virtual personalised Show Cloud showroom in sup

EPOCH making toys has underscored its commitment to its retail network once again, this time …