The Warner Bros. and DC Comics icon, Batman has swooped in on the first of the major retailers’ top Christmas toy predictions this year, having secured top billing within John Lewis’s Top Ten Toys for Christmas 2021.
It’s Warner Bros Consumer Products’ partnership with the leading hobby brand, Hornby’s own Scalextric that is tipped to excite Christmas shoppers this season, featuring not once but twice upon a list that otherwise sees licenses somewhat thin on the ground this year.
The Scalextric Batman vs Superman (exclusive to John Lewis) sits atop the list, followed by the retailer’s non-exclusive version. A read through the top ten, however, and it’s a sparse presence that the licensing department holds with the retailer’s selection this year.
A £59.99 Harry Potter Games Compendium features above the Tonies Soft Cuddly Friends – Hoppie Rabbit Audio Play line this year, while the seven items selected among this year’s top ten lean towards the traditional toy and play-sets trend, tipped to be a core element within the Christmas toy shopping scene this year by the retailer.
LEGO makes its appearance in the form of its LEGO Elf Clubhouse, while sustainability finds itself at the forefront as John Lewis places its FSC Wooden My 1st Train Set and FSC Wooden Waitrose Supermarket firmly within the top ten picks.
Elsewhere, Ravensburger secures two listing with its Space Puzzle and Gravitrax Pro Starter Extrme (another John Lewis exclusive), while the rundown is made complete by the Secret Garden Book and the Kaloo My First Doll.
Rachael Larkman, toy buyer at John Lewis, said: “This year we’ve seen a huge surge in the popularity of traditional toys and games that can be enjoyed by the whole family. We predict this trend will continue for Christmas 2021.
“The selection chosen by our panel includes toys suitable for all ages – a great variety that will guarantee excitement on Christmas day.”