Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations.

The Good Play Guide will leverage its expertise in child development, play, and parenting to ‘enhance Toymaster’s commitment to its members,’ bolstering the group’s offered value, service, and year-round marketing programme.

Dr. Amanda Gummer, founder of The Good Play Guide, said: “I’m a huge advocate of Toymaster and the community spirit they encourage at store level. Everyone remembers the joys of a trip to a toy shop as a child so to collaborate with a team that supports retailers at grassroots level with information about products and
latest play trends, delivers against all our shared values.”

Paul Reader, marketing director, Toymaster, added: “We work hard to ensure our Members are armed with the most appropriate marketing support and information around latest topics and themes. Adding Dr. Gummer’s expert voice around play ideas or parenting issues to our offering, demonstrates a further commitment to our Members helping them be more informed and increasing their knowledge around
today’s savvy shoppers.”

The joined-up activity will also include activations on social media and direct to Member initiatives further raising the profile of Toymaster locations.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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