The iconic arts and crafts brand, Crayola is on a mission to spark creativity and inspiration among UK children this back to school season, with a new campaign designed to kick-start a new school year and help the country’s pupils make up for lost education during the pandemic.
In a bid to encourage excitement around learning with less limitations and interruptions, Crayola has teamed up with the data-powered integrated agency, Jaywing to create its 2021 back to school campaign and has partnered with Great Bedwyn C.E in Wiltshire to get it up and running.
The campaign will reflect on the back to school season through the imagination of a child through a series of videos and images showing children colouring in a series of letters to reveal the phrase ‘back to school.’ Pupils from the Great Bedwyn Primary School have played a starring role in the project that aims to emphasise the human experience of education and adventure through learning.
The campaign saw the school children create poems about their own back to school memories, before they all attended the final shoot, where they read their poems out to be used as the final voice over.
The videos and images, which were created for Facebook, YouTube, and Instagram, will run from July 26th to September 6th, reaching over 3.5 million parents.
Jade Childs, brand manager from Crayola, said: “We worked with Jaywing to creatively execute our Back to School 2021 social campaign to celebrate the return of school.
“As children haven’t had a taste of normality for a long time, we wanted to help parents get back to school ready with our comprehensive range of Crayola stationery. We pride ourselves in offering the best quality and breadth of arts and crafts supplies to aid children’s learning and development and stand by our mission to helping raise creatively alive children.
“We’re thrilled with the final Back to School campaign and the authentic creatives we developed together, with the poems written and voiced-over by participating children from a local school, it was a great process that they really enjoyed getting involved in.”