Character Options sets stage for Character Kidz Big Weekend social media festival

A total of 65 Kidfluencer channels and their families are making their preparations for this year’s three day Character Kidz event, the annual exclusive influencer event hosted by the UK toy firm, Character Options.

Now in its third year, the Character Kidz Big Weekend promises a three day festival of videos, stories and TikTok coverage to unveil and showcase the newest launches from Character Options for this autumn. The event will see each Kidfluencer channel highlight specific products from the new portfolio.

The event will open with a 5pm Confetti Display on Friday, August 6th and continue across the weekend, running from August 6th to 8th.

In addition to the product launches across the weekend, focus events will see the kids creating golden hours of themed activity, including a Glo-Up Hour of getting ready for the weekend with the new Glo-Up Girls, a Take Time to Chill activity with Chill Factor, 60 minutes of Mash’ems Madness, a Dino Quiz Hour with the new Squeakee Dino and Treasure X Dino Gold, and more.

Timed activities across social media and YouTube will aim to add to the buzz of the weekend, which will be organised via the Character Kidz website and Character Toys Instagram page. The aim is to achieve 5 million Instagram impressions, and to deliver 2 million YouTube views in just a few days.

Channels taking part include Splat Kids TV, Little Lady C, Patience’s Magical Toy Emporium and Toys Fun Fam.

Ryan Timmans, father and sometimes star of Zachary Toys and Fun said: “The Character Kidz event is always an occasion not to be missed for us and even more so now that it’s a whole weekend. Working together with Character Options to promote the launch of many of their new products has been instrumental in our platform’s growth and we are delighted to be involved again.”

Mark Hunt, Character Options’ marketing manager, added: “Last year, we had to make our event virtual, which actually took the event to the next level – we had a massive response and the quality of the content first class. Our top toys for the season and core brands will be our focus and well represented, including Heroes of Goo Jit Zu, Treasure X, Jiggly Pets, and InstaGlam Glo-Up Girls.

“With Character Kidz, we reach kids where they spend time, on YouTube and on TikTok, and we connect with parents on Instagram. And, most importantly, the event allows us to set out our stall for the year, hype up the awareness, and create a buzz around the products arriving in store.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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