Acamar Films’ flagship preschool property, Bing is heading to ZSL London Zoo this autumn to bring a host of family activities to visitors and fans. The new partnership is the latest expansion of Bing’s live events and experiential licensing portfolio.
Under the new partnership, ZSL London Zoo will host a variety of themed activities, free to its visitors, from September 20th to October 31st. These will include storytime sessions throughout the day for children to join Bing and Flop in learning about animals.
There will also be a themed self-led Activity Trail around the zoo which features a series of clues and interactive activities at each station. At the end of the trail, families can celebrate their visit with a photo opportunity alongside Bing and his friends.
Kirsty Southgate, director of promotions and partnerships at Acamar Films, said: “It’s an exciting time for Bing and we are thrilled to welcome ZSL to the programme. We hope our Bing experience at London Zoo will encourage young children to build a lasting connection to animals and the natural world.”
ZSL London Zoo chief operating officer, Kathryn England, added: “We’re delighted to be welcoming Bing and Flop to ZSL London Zoo this autumn, supporting our mission to engage the next generation of young animal lovers with the importance of wildlife.
“Bing fans will be invited to go on a journey of discovery, exploring the value of nature, surrounded by more than 20,000 animals – while making lasting memories during a fun-filled family day out.”