Brainstorm Ltd has secured a new partnership with ViacomCBS Consumer Products UK that will see the toy firm add both PAW Patrol and Blue’s Clues & You to its successful Torch and Projector range.
With growth across the industry, PAW Patrol continues to be the UK’s leading preschool property. Under the new deal, Brainstorm will launch a PAW Patrol Torch and Projector, allowing fans to project images of its cast of characters, up to one metre wide on their walls and ceilings.
The Torch & Projector will include 24 images featuring characters and scenes from the animated series. Brainstorm plans to have its first stock available in August, timed for the UK release of the PAW Patrol Feature Film.
Meanwhile, the rebranded Blue’s Clues & You remains a popular preschool pick, having achieved the number one premiere on Milkshake, Nick Jr, and YouTube. Brainstorm’s Blue’s Clues & You Torch and Projector will include images form the play-along series starring Blue.
The torch will entertain preschoolers with 24 images of Blue, Josh and Friends.
Debra Tiffany, marketing manager at Brainstorm said: “It’s great to be working with the team at ViacomCBS Consumer Products UK and we can’t wait to add these two popular properties to our Torch & Projector line.
“Thanks to their pocket money price-point and superb quality, the range is already hugely successful and we are certain that these excellent character licenses guarantee a winning combination.”