LEGO names Isabel Graham new head of marketing for UK and Ireland

The LEGO Group has named Isabel Graham its new head of marketing for the company’s UK and Ireland division, taking over the role from Marius Lang who steps up into the role of general manager for Benelux.

Starting in October this year, Graham will be responsible for the LEGO Group’s marketing strategy and execution and brings with her a wealth of experience from across the company, having worked for LEGO for almost ten years. During that time, she has held positions across the LEGO Agency, Product Group Marketing and the Americas Brand Marketing Team.

Most recently, Graham has held the role of Head of Marketing for the Nordics division.

Graham will be replacing Marius Lang who is moving into the role of General Manager for Benelux at the LEGO Group from August 1st 2021. Lang joined the LEGO Group’s Direct-to-Consumer team overseeing Brand Retail Store Marketing and LEGO.com in June 2014 before becoming Head of Marketing for the UK & Ireland division in August 2017.

Christian Pau, General Manager, UK & Ireland at the LEGO Group said: “I am delighted to be welcoming Isabel to the UK & Ireland division. Isabel has shown exceptional marketing and leadership capabilities during her previous roles and I’m excited to have her join our team.

“We are of course sad to say goodbye to Marius who has been an incredibly valued member of our team over the past four years and I thank him for the fantastic contribution he has made to the UK & Ireland business, not only delivering strong results but also encouraging a culture of innovation and high performance. I wish them both the best of luck as they take up their new roles.”

Marius Lang, newly appointed General Manager, Benelux at the LEGO Group said: “I have very much enjoyed being part of the LEGO Group’s UK & Ireland division over the last few years. A big thank you to our customers and many other partners for their trust & collaboration. It’s been a fun ride and I am proud of what we have achieved.

“I will certainly miss the many fantastic people I have worked with during this time as well as being part of the wider UK & Ireland toy industry but I’m also very much looking forward to starting my next chapter at the LEGO Group.”

Isabel Graham, newly appointed Head of Marketing, UK & Ireland at the LEGO Group, said: “I am thrilled to be taking on this role and I look forward to bringing my experience and passion for the LEGO brand to the UK & Ireland business. It’s such an exciting time to be joining the team and I can’t wait to see what we are able to achieve together.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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