Kiddimoto renews partnership with MotoGP champion Marc Marquez

The Somerset based balance bike business, Kiddimoto has renewed its partnership with the eight time MotoGP world champion, Marc Marquez to continue its officially licensed Marc Marquez 93 Wooden Balance Bike and accessory range.

The partnership has been renewed as the company celebrates its 18th year in business this September with the launch of a new look website, investment in marketing and communications and some revamped branding for 2021, as well as the introduction of new, sustainable packaging.

The firm’s range of MM93 Wooden Balance Bikes has been a strong seller, tapping into a market of ‘wannabe racing stars’ with a host of lookalike features including a twin ‘exhaust’, tank and aerodynamic tail, and rotating handlebar grips.

“I am a massive MotoGP fan,” said Simon Booth, Kiddimoto founder and director. “Superbikes were the inspiration of our first toddler balance bike back when we began in 2003. Securing world leading champions like Marc Marquez means we continue to be at the top of our game, just like him – what he can do on a bike is insane.

“We are so lucky to have been able to work directly with Marc for all this time and are enormously proud he remains in the Kiddimoto Team paddock, along with other motorcycling legends.”

The MM93 MotoGP Wooden Balance Bike retails at RRP £119.99 and is billed as the perfect first ‘mini motorbike’ balance bike for children aged 18 months to five years. It is one of three dinky ‘motorbikes’ in the Kiddimoto range which boasts reigning world MotoGP champion, Juan Mir’s Suzuki superbike, and the iconic Evel Knievel’s stunt bike too.

Crafted to be lightweight and light on the planet thanks to its environmentally friendly wooden frame, water-based paint and uncoated cardboard packaging, the range has been tested beyond UK and EU toy safety standards with a robust build quality, slick race tyres, and ergonomic design.

The Marc Marquez collection also includes matching helmet, bell and glove.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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