PlayMonster brings Disney and Pixar characters to its hit product line-up

The international toy company, PlayMonster has struck a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On, and Colorforms.

The deal is the latest to be established by the toy firm as it continues its plans for international expansion.

Through the partnership, Disney themes will be incorporated across a portfolio of brands, such a 5 Second Rule Disney Edition, in which all challenges will be Disney themed, and Ring It On Disney Edition in which players race to find matches for cards featuring classic Disney characters like Mickey and Minnie Mouse.

PlayMonster will also be celebrating the 70th anniversary of the Colorforms brand with a special edition that will see the addition of Disney and Pixar titles such as Toy Story, Disney’s Frozen, Minnie Mouse and Mickey Mouse and Minnie Mouse in retro form.

“We’re so thrilled to collaborate with Disney on our classic games like 5 Second Rule and Colorforms as well as exciting new games like Ring It On,” said Hollie Holmes, global head of licensing at PlayMonster.

“We could not be more pleased about the continued growth of our strong licensing programs that impact business in a meaningful way.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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