Yoto teams with Sophie Ellis-Bextor to bring Mindfulness Corners to UK schools

The singer-songwriter and mindfulness advocate, Sophie Ellis-Bextor has partnered with the children’s audio platform, Yoto and its Yoto Player to launch a nationwide competition to bring Mindfulness Corners to 200 schools in the UK.

The launch of the campaign follows recent research into the impact of Covid-19 on school children, finding that over half of parents have seen a change for the worse in the mood of their kids over the course of the country’s lockdowns.

Since schools have reopened, children have experienced a mix of excitement at seeing their friends once again, but also trepidation at being back in the classroom and on the playground.

Nearly nine in 10 (89%) parents surveyed by Yoto said they that they would like their child to have access to mindfulness tools and techniques. To help manage the resulting emotions and mental health of the UK’s school children, Yoto has pledged to help bring mindfulness and calm to the younger generations by gifting a package of a Yoto Player and mindfulness cards to schools across the UK.

The Mindfulness Corners are designed to help children stay calm and relaxed throughout the day, while helping them to become adept at dealing with their emotions.

Schools and parents can enter the competition to win a Mindfulness Corner for their chosen school from July 6th until August 20th, when 200 winners will be selected by an independent judge.

Four special Gold Prize winners, hand-picked by competition judge Sophie Ellis-Bextor, will also receive a year’s supply of the latest Yoto cards. All the final winners will be announced during the week of September 13th.

Yoto has already curated a range of mindfulness titles for the Yoto Card Store, including Enchanted Meditations – a compilation of calm journeys to help children with confidence, self-esteem, and creativity; Mermaids and Fairy Dust Meditations, designed to help children relax and enhance feelings of happiness and contentment; Ladybird Presents Mindfulness for Children, featuring exercises and activities for introducing children to the practice of mindfulness; and more.

Sophie Ellis-Bextor said: “Helping children to develop a toolkit to deal with everyday emotions and the impact of lockdown is crucial. This partnership with Yoto is something very close to my heart, having young children myself I can see the real benefits of practicing mindfulness with them and getting them into the habit of making such positive daily rituals away from the screen.

 “I’m looking forward to judging the entries and picking out some worthy winners.”

Ben Drury, CEO and co-founder of Yoto, said: “The past year has been tough on all of us, including our children. We know how great taking some time out to practice mindfulness and meditation can be and coupling it with screen-free storytelling and inspiring audio at a young age, can make a huge difference in the way kids handle their everyday lives.

“We’re excited to see the competition entries and look forward to awarding the prizes at the start of the new term.”

Schools and parents can enter the competition by heading to the Yoto website www.yotoplay.com/mindfulnesscorners and entering their details along with why their school deserves to win.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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