The Australian toy firm, Moose Toys is expanding into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey.
Commencing this autumn, the company will distribute these select brands directly to Canadian retail itself. At the same time, it will continue to work with its long-standing and successful partners, such as Imports Dragon and Red Planet, as they continue to handle the distribution of other select lines.
The plan will be to ensure that Moose’s most popular toys remain widely available across the region.
“We have seen great success in the UK, France and Germany, using this distribution model,” said Ben Dart, chief operating officer at Moose Toys.
“As we continue to increase Moose’s footprint and brand growth globally, we will use locally based teams to handle the strategic distribution of new brands, and solidify our position in the market. Over the last few years, the Moose Toys business in Canada has continued to grow much in part due to the tireless commitment of our partners Imports Dragon and Red Planet. We are looking forward to continued success with both organisations as we enter this new and exciting phase.”
Initially, Moose will handle direct distribution of the Bluey toy line, for which the brand holds the global master toy license, Akedo, and another yet to be revealed new brand. All will be available at major retailers nationwide.