A Nottingham shop owner has been left feeling triumphant following the decision to switch to toy retail and re-establish itself as the high street destination for the latest in on-trend gifts and gadgets for children.
Co-owner of the rebranded Trendz R Us store, Kevin Mcfarlane has been left feeling surprised by the popularity of the newly opened shop among local kids and families who see the store as their go-to destination for the latest must have toys, such as fidget poppers and fidget spinners.
The shop, located in West Gate in Mansfield was originally called Herbies CBD, but made the decision to change lanes in April this year and re-open after lockdown as a toy shop called Trendz R Us.
Speaking with the local newspaper, the Nottingham Post, Mcfarlane said: “Measures were already in place just before the lockdown to turn the shop into a different one. We had the inspector round already and they told us what we had to do and then when we reopened in April, the popularity of the shop was a big surprise to us.
“Then when we got rid of all the other stock from the previous shop, we got a lot of popularity through Facebook advertising and we got people queuing outside.”
Among the most popular items found at Trendz R Us currently, it is the fidget toy craze that is driving much of the money through the till. Mcfarlane believes that the popularity of the toys stems from their universal appeal and access to price.
“These things are so achievable for most families because they aren’t as expensive as a PlayStation 5, that only some children can get from their parents, they are toys that every child in the playground can have.
“No one will get left behind with this sort of craze because they are affordable for everyone.”
Mcfarlane told the newspaper that Trendz R Us is now in the process of growing its business, having joined various social media platforms to promote the shop to its local audiences.
“The six weeks holidays should be good for us,” he said. “The suppliers we use as well can see trends coming from overseas and they tend to get stock in and then they can put us onto the right curbs and we can see what’s hot and what’s going to be hot before anyone else will.”
In keeping up with the latest trends, Mcfarlane said that the business will take a lot of its inspiration and insight from local customers and the demands of their key customer base, children themselves.
“The kids keep us up to date. If somebody asks for something more than once or multiple people ask us for something, then we know that this is becoming popular and we stock it.”